Setting-up of New eCommerce Business: First Point- Domain Name This is a huge …
Setting-up of New eCommerce Business:
First Point- Domain Name
This is a huge factor.
It can really determine whether or not your website is successful.
The choice you have to make is simple:
Either you wanna have a website with a huge authority that can be something you can actually brand, or you wanna go for a short, straight-to-the-point, exact match or partial match domain.
Each method can become a site that earns money, which means you really need to take some time before you launch and decide what are the long-term goals you have for the website.
The beautiful thing about building a large, authority site?
You can always be on top of it and you’ll get to turn a real profit, whereas if you happen to choose an exact match domain to target one main keyword, it could all fizzle out over time as trends change.
For example, if you’re working in the golf niche, do you want to create an authority site that you can keep exploring long-term and use it as a continuous project or do you want to target a specific product or niche within the massive general niche of golf?
The exact match option might produce faster results while the other option could be something you continue to build upon as time goes by.
Is there a right or a wrong way?
No, not really.
You can make money either way, which is why it’s really important that you take some time to ponder upon these crucial matters at the early stages of your endeavor.